User Behavior Analysis
Examining how users interact with the website, identifying obstacles that prevent them from completing a conversion.
User Interface (UI) Optimization
Improving website design with a focus on simplicity and clarity, leading to a higher conversion rate.
Analýza a optimalizace
konverzní cesty
Analyzing the steps visitors take on the website, from entry to conversion, and identifying points where they may drop off.
A/B Testing and Multivariate Testing
Comparing different versions of pages, design elements, or content to determine what works best.
Website Speed Optimization
Optimizing website loading speed, which can significantly impact user satisfaction and their willingness to complete a purchase or registration.
Content Personalization
Creating dynamic and personalized content based on user behavior to enhance engagement and conversions.
Conversion Rate Optimization Process
Current Performance Analysis: Evaluating the current conversion rate and identifying opportunities for improvement.
Goal and KPI Setting: Collaboratively defining goals such as increasing sales, registrations, or other key performance indicators.
Testing and Implementing Changes: Conducting A/B tests, modifying the design and content of the pages based on the results.
Monitoring and optimization: Regular monitoring of performance after changes have been made and further optimization based on new data.